Lottery Industry News from Public Gaming Research Institute
Paul’s Take2 May 16, 2021

Paul’s Take2
Like so many of you who knew Gary Gonder, we are shocked and saddened by his passing at the age of 62. Gary was a “young” 62 in that he was always so fun to just be around. Gary was also a highly respected leader in the lottery industry and in life and recipient of PGRI Lottery Industry Lifetime Achievement Award. Click on the “In Memoriam” for Gary to read more about him. We will truly miss him dearly.
Yvonne Schnyder, serving the global lottery industry for 40 years, with the last 12 years as General Secretary of the World Lottery Association, passed away at 78 years old. Yvonne was a special friend to PGRI along with the entire global community of lottery industry leaders.
There sure is a lot going on in our industry now. Every week there are new RFP’s (along with announcements of new contract awards) for sports-betting, iLottery, and retail modernization initiatives. And even the most established game in the industry, Powerball®, is making a bold change moving from two drawings a week to three. That will begin the third week of August.
Further evidence of the outsized impact that sports betting will have on the games-of-chance industry in the U.S.: online sports gambling websites invested $153 million into TV advertising, in Q1 of this year. FanDuel and DraftKings led the way with $100 million in combined ad’ spend. BetMGM also made a splash with a $25 million advertising spree. And that is all in the first quarter alone. “Post-PASPA, the rush by online gambling sites to invest in local TV has been head-spinning. Per Nielsen, the category dropped a mere $10.7 million in spot TV during the first quarter of 2019; in other words, investment in local TV has grown 14.3 times, or 1,336%, in two years. By 2024, local spot TV is expected to increase its haul of online gambling ad revenue to as much as $590 million.” Combine these data-points with the description of how online gambling is transforming the market-place for gaming. Look at the article on the immediate impact on the Michigan games-of-chance industry.
There has always been an expectation that no matter how fabulous the appeal of a new consumer product might be, it just always takes time to reach mass-market acceptance. Combining the most comprehensive regulatory re-structure of gambling with this massive investment in advertising is re-shaping the entire gaming market-place in record time. Massive change like this is not typically good for the market-leader, which in the games-of-chance space is Lottery. But over the last number of years, and especially this past year, Lottery has shown a most remarkable resilience. The popularity of lottery gaming just won’t quit, and it would appear to me that is not likely to change in the foreseeable future. And now, Team Lottery (government operators and their technology partners) are on a tear, driving progressive innovation like never before. The onset of the pandemic last March may have been the catalyst, but it is the success that followed that has demonstrated the positive impacts of a well-executed calculated risk. Team Lottery has always had the most defensible business model and distribution infrastructure. Now it has truly become the innovation leader in the games-of-chance industry. That makes this window of opportunity the perfect time to step on the gas and secure Lottery’s strong competitive advantage for the next generation of industry leaders and players to enjoy.
Paul’s Take2 Blog March 21, 2021
Paul’s Take2 Blog March 7, 2021
Paul’s Take2 Blog March 1, 2021
"Never let a good crisis go to waste.”
Sir Winston Churchill said that in the mid-1940s as we were approaching the end of World War ll, referring to the need to use that time of severe disruption to be the catalyst for innovation and rebuilding a better world. Article and video below apply that to our modern world.
Greetings from Fort Lauderdale, the site of PGRI SMART-Tech
Greetings from Fort Lauderdale, the site of PGRI SMART-Tech. Click here to view the PGRI SMART-Tech conference program We have just returned from the annual pilgrimage to London to participate in the EL/WLA Marketing Seminar and the largest gaming show in the world “ICE” International Casino Exhibition. This is always a fabulous way to kick off the new year. The theme of this year’s Marketing Seminar, “What’s New? What’s Hot? What’s Not?” captures the spirit of this event, the reason we all come to it every year, year-after-year. Check out the PGRI SMART-Tech program. Our “brand” is all about engaging the leadership of the industry in serious discussions about the most forward-leaning trends and opportunities as well as the most perplexing challenges that we face in the world of regulated gaming. We look forward to seeing you on Tuesday!
Paul's Blog December 3, 2018

Sports-betting, online casino gambling, and i-Lottery may not be new game categories for most jurisdictions around the world, but they are for the U.S. and they promise to drive a period of rapid expansion in the games-of-chance markets in the U.S.
Paul’s Blog November 19, 2018 - Greetings from the World lottery Summit (WLS) in Buenos Aires

Greetings from the World lottery Summit (WLS) in Buenos Aires.
Paul's Blog October 1, 2018
Paul's Blog -- Congratulations to Dennis Berg and Team Ohio Lottery, and David Gale and Charlie McIntyre and Team NASPL for producing a fabulous conference and trade-show event. Click here to read
Paul's Blog September 10, 2018
Paul's Blog -- How can Lottery fight back against its political adversaries?
-- NIKE's controversial decision to choose Colin Kaepernick as ambassador for its iconic “Just do it” branding campaign
Paul's Blog August 20, 2018
“One morning I shot an elephant in my pajamas. How he got in my pajamas, I don't know.” Groucho Marx - Animal Crackers
How to define “online gambling”, “wager”, and “prize”
Paul's Blog August 13, 2018
-- Legal precedent does not support Leagues' rights to fees for sports data
Paul's Blog August 6, 2018
<I'll have what she's having.> Restaurant patron referring to Sally/Meg Ryan in When Harry Met Sally
Anticipating the changes that sports-betting is likely to bring to the games-of-chance industry, many operators and technology partners are striking deals and forging collaborations at a breakneck pace. Read the blog here
Paul's Blog July 23, 2018 "It’s kind of fun to do the impossible" Walt Disney
Greetings from Orlando, Florida, the venue for the NASPL Professional Development Seminar.
Paul's Blog July 9, 2018 -“I’m not young enough to know everything yet.” Oscar Wilde
Paul's Blog July 2, 2018
"You can lead a man to Congress, but you can’t make him think." Milton Berle
Paul's Blog June 25, 2018

"One should always play fairly when one has the winning cards." Oscar Wilde
Paul's Blog June 18, 2018

People will forget what you said. They will even forget what you did. What they will remember is how you made them feel.
Maya Angelou
Paul's Blog June 11, 2018

"We are all here to help others. What on earth the others are here for I don’t know." H Auden
Paul's Blog May 28, 2018

“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill
Paul's Blog May 14, 2018 'Change won't kill you. But why take a chance?'
Change won’t kill you. But why take a chance?
Brick-And-Mortar’s Next Big Challenge:
Paul's Blog May 7, 2018 - Get your facts first. Then you can distort them as you please. Mark Twain
In defense of the venerable institution of advertising and data-mining

Paul's Blog April 30, 2018
A government which robs Peter to pay Paul can always depend on the support of Paul. George Bernard Shaw Click here to read
Paul’s Blog April 23, 2018
The fact that we live at the bottom of a deep gravity well, on the surface of a gas covered planet going around a nuclear fireball 90 million miles away and think this to be normal is obviously some indication of how skewed our perspective tends to be. CLICK HERE TO READ Douglas Adams
We have just posted the fabulous articles and interviews from the March/April issue of PGRI Magazine, as well as a pdf of the magazine itself. Also posted to our video website PGRItalks.com are the video-recordings of the presentations and panel discussions from PGRI SMART-Tech Miami.
Paul’s Blog “I don’t like that man. I must get to know him better.” Abraham Lincoln

Paul's Blog - Objects in your rear-view mirror are closer than they appear
Paul’s Blog “Never let the facts get in the way of a good story.” Mark Twain

Public Gaming January/February 2022
Click here to read the 'flipping version
Click here to read the .pdf version
Click here to visit the PGRIDIGITALLibrary.com to read issues of Public Gaming International Magazine going back to 2005






