Breaking News
Posted on Tuesday August 31, 2021
Award-Winning Scientific Games CRM Coming to Kentucky iLottery and Digital Programs
“The Kentucky Lottery is pleased to partner with Scientific Games to deliver CRM on the Optimove platform and advance important strategic marketing activities,” said Mary Harville, President and CEO of the Kentucky Lottery. “We’re optimistic that we’ll be able to facilitate exciting new strategies for player retention, including focused campaigns to reach and engage our players digitally, and further enable us to achieve our sales goals.”
Public Gaming January/February 2022
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