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Madison Avenue in New York City – once the glittering epicenter of the advertising universe - were Mad Men account executives drinking highballs during meetings – has dimmed its lights in recent years as the business of advertising transitions into the digital realm, leaving the old agency mystique behind. Last year, Martin Sorrell, CEO and founder of W.P.P., the world’s largest advertising and marketing holding company, resigned. This event signaled the tectonic shift from the old ways to the new. Traditional ad agencies were designed to succeed in a mass media world, with few outlets, a manageable number of big brands, and unified distribution channels. In today’s digital landscape, however, the game has changed to consumer search, peer reviews, and social platforms. There is infinite shelf space, shopping is available 24-7-365, and direct-to-consumer models are unbundling once-powerful brands.

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EuroMillions was launched by France, Spain, and UK National Lottery on February 7, 2004. Eight other countries joined later that year, on October 8, 2004: Austria, Belgium, Ireland, Luxembourg, Portugal Switzerland. Draws take place on Tuesday and Friday evenings with a minimum guaranteed jackpot of €17 million, which can roll over up to the cap of €190 million. SLE (Services aux Loteries en Europe) administrates the operation of EuroMillions at the direction of the EuroMillions member lotteries.  CLICK HERE TO READ THIS ARTICLE  

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Once the industry is launched, the city hopes to bring gambling out of the shadows and into a legal market projected to bring $17.1 million in tax dollars next year.  "In terms of capturing all of the illegal market, I don't think that any jurisdiction can say that they can successfully do that 100 percent,"  Beth Bresnahan, executive director of the D.C. Lottery said. "But we are going to work to put forth an entertaining and competitive product that captures a large market share."

“It’s the Kansas Lottery’s mission to engage our players in a fun and secure way while also doing our best to try and maximize a return to the State,” said Kansas Lottery Executive Director Stephen Durrell. “We do that by looking at ways to keep our players interested and excited about our games. The Lottery is continuing to add new games and second-chance promotions that offer unique experiences, and we thank all of our players and retailers for their continued support.”

"Our second quarter generated continued strong revenue reflecting the growth in our core lottery business, particularly in higher ancillary product revenue in the iLottery and digital product lines, and the impact of our recent acquisitions," reflected John Pollard, Co-Chief Executive Officer.

“Global Gaming Women has a strong mission statement, and our guiding principles of courage, integrity, and leadership continue to inspire our Board and the women we serve. We are grateful to the many companies and individuals who back GGW, and as we broaden our donor structure, we will ensure we will have the resources necessary to support the development of women at all levels throughout the industry,” Eickelman said.

“The Multi-State Lottery Association is pleased to welcome Mississippi as our newest member and we are all proud to see MUSL continuing to grow, now representing 38 member lotteries across the country,” said Charlie McIntyre, MUSL Board President and executive director of the New Hampshire Lottery. “Mississippi will undoubtably be a vital member of the team and we look forward to working with Mississippi, and all member lotteries, to continue to drive profits in support of important causes across the country.”

“The Mississippi Lottery Corporation is thrilled to be joining the Multi-State Lottery Association allowing us to offer Powerball and Mega Millions as part of our game portfolio,” Mississippi Lottery Corporation President Thomas N. Shaheen said. “The excitement is extremely high for both of these games in Mississippi. We receive calls every day wanting to know when Powerball and Mega Millions will go on sale.”