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Lottery Industry News from Public Gaming Research Institute

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Posted on Friday September 13, 2019

IGT Presents Growth-Driving Lottery Technologies at NASPL 2019

"IGT's NASPL portfolio is designed to enhance player engagement, grow sales, drive player convenience, and expand opportunities for lotteries," said Jay Gendron, IGT Chief Operating Officer Lottery. "In developing our portfolio, IGT applied decades of player insights and global experience to ensure that we are supporting versatile products that responsibly shape the future of lotteries and entertain players across a range of channels."

Posted on Thursday September 12, 2019

Mississippi Lottery Corp. chooses ad and marketing firm

“We are ready for them to become a partner with us in this historic venture of starting Mississippi’s lottery,” said MLC President Tom Shaheen. “With their skillset, I am confident they will be able to help us grow the company and reach our audiences through exciting avenues.”

Posted on Tuesday September 10, 2019

Profits from the latest Illinois Lottery instant ticket, “Easy as 1-2-3” game, will be deposited into the Homelessness Prevention Revenue Fund

“The Illinois Lottery is proud to support such a worthy cause and expand its commitment to good causes around the state,” Illinois Lottery Acting Director Harold Mays said. “This new game will help us achieve our goal to create fun games that benefit people and communities throughout Illinois.”

Posted on Tuesday September 10, 2019

Baseball Bucks™ will allow lottery players to buy tickets based on live MLB games

We are pleased to be working with one of the most iconic leagues in professional sports worldwide,” said EquiLottery Games CEO Brad Cummings. “We have already hit the ground running and the early response from lotteries to Baseball Bucks has been exceedingly positive. I want to thank MLB for being exceptional to work with through this process as we develop a game that will increase the engagement with baseball across the U.S. while also returning more money to the good causes lotteries support. As with all of our games, Baseball Bucks is designed to be a win for all parties involved.”

Posted on Sunday September 8, 2019

IGT Selected by the Mississippi Lottery Corporation to Supply Innovative Lottery Products and Services

"We are thrilled to have IGT on board with the Mississippi Lottery Corporation," said Tom Shaheen, Mississippi Lottery Corporation President. "We look forward to partnering with them in our effort as we pursue our mission of raising funds for roads and bridges throughout Mississippi."

Posted on Sunday September 8, 2019

Arizona Lottery and Arizona Cardinals bring instant fun to football fans this season

“Installing Lottery ticket vending machines at State Farm Stadium will be a win-win for our players, many of whom are Cardinals fans,” Executive Director of the Arizona Lottery Gregg Edgar said. “We are excited to partner with the Arizona Cardinals again, and we can’t wait to watch our players scratching in their seats while winning with their team.”

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