Lottery Industry News from Public Gaming Research Institute
Pollard Banknote's Licensed Games Portfolio Gets a Leg Up on the Holidays with A Christmas Story
Scientific Games and Princess Cruises Award Grand Prize in $200,000 Monopoly Cruise For Cash Promotion
Scientific Games and Hasbro Extend their MONOPOLY and Fan-Favorite Brands' Licensing Agreement Through 2025
"Since 1998, Scientific Games has worked collaboratively with Hasbro in using the MONOPOLY brand as a pillar for innovation, leveraging its popularity to become one of the industry's top game brands," said Scientific Games' President and CEO, Barry Cottle. "This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the MONOPOLY brand as a leading slot brand and the top selling licensed brand for lottery tickets. The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We're excited to continue working with Hasbro to take MONOPOLY to the next level in gaming."
Seattle Seahawks Enter Sponsorship Partnership with Snoqualmie Casino
IGT: How can lotteries broaden awareness and consideration among non-regular players, when lottery is not in their usual frame of reference?
Download a new IGT White Paper for ideas and actions to overcome perceptual barriers and bring lottery into the everyday experience of non-regular players.
New Nike concept store goes Live in LA
Blue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing
Marilyn Monroe™ Instant Ticket A Classic Success in Missouri
Why Empathy Is the Key to a Positive Brand Experience
Public Gaming January/February 2022
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